5 Email Marketing Best Practices that Convert
5 Email Marketing Best Practices that Convert
Blog Article
Did you know that email is still one of the most effective ways to communicate with your customers? It’s true! In fact, 4 out of 5 marketers say they’d rather give up social media than email marketing.
But some business owners don’t use email marketing best practices, decreasing their chances of success.
That’s what I’m discussing today.
In this blog post, we discuss 28 email marketing best practices..
I’ll talk you through segmenting email campaigns, personalizing subject lines, setting goals, and a whole lot more:
Like:
Optimizing Your Preview Text
Offering Something Valuable
Making Unsubscribing Easy
Tracking and Optimizing
Ready to join me? Let’s go!
Key Takeaways
Email marketing is still one of the most effective ways to communicate with your customers.
Implementing best practices like segmentation, personalization, and A/B testing can increase open and click-through rates.
Deliver relevant content and build drip campaigns to improve customer relationships.
Paying attention to deliverability, using a responsive design, and avoiding spam filters are important for email success.
Monitor and adapt industry trends to help your businesses stay ahead of the competition.
1. Segment Your Email Campaigns
Segmentation is one of the top email marketing best practices. Want to know why? By segmenting your email list and tailoring your content to subscribers’ specific needs, you increase email relevancy and improve open and click-through rates.
Campaign segmentation involves dividing your email list into groups or segments based on shared characteristics, such as gender, age group, location, or purchase history. This allows you to send tailored content to each group, boosting engagement and conversions.
Here’s how to segment your email list:
Think about the problems your subscribers are trying to solve and the information they need to make a purchase decision.
Decide how you want to segment your list.
Use a tool like Mailchimp or Constant Contact to set up groups within your email list.
Create relevant email content for each group.
2. Personalize Your Content
Why personalize? Seventy-two percent of consumers say they only engage with content tailored to them.
When you personalize your email content, you connect with your contacts on a human level, and personalization is a cinch. Just include a personalization token like “Dear [First Name].”.
You can also use personalization tokens to customize the email content. For example, you could include a sentence like, “If you’re looking for [Topic], you’ll love what we have in store for you this week.”
3. Optimize Your Preview Text
The best way to ensure your customer opens your email is to optimize the subject and preview text.
Research from Mailjet found that 24 percent of subscribers check out the preview text (that little bit of text that shows up with your subject line) before deciding whether to open an email.commonwork
Generally, the email marketing best practice for preview text is to keep it between 40 and 130 characters long.href="http:/worldsunity.xyz">worldsunity
Here are a few other email marketing best practices to consider for your email subject lines and preview text:
Think about what’s most important to your reader and provide value.
Make your subject line and preview text work together.
Use your preview text to entice your user to open the email.
Keep it concise, and include a call to action.
Test text on mobile and desktop email clients
4. Offer Something Valuable
Your email marketing should always focus on your subscribers’ interests and offer value or exclusive discounts. Here’s an example from NARS Cosmetics:
Remember, examples of valuable information will change depending on your industry.timerecord
Not every brand sells a product—some may offer educational information or updates on new projects. Whichever type of audience you’re selling to, ensure you understand their pain points and what content helps to solve them. Then, you can create email content that’s laser-focused on providing value.timerecord
5. Make Unsubscribing Easy
While your main goal in email marketing might be to grow your list, you’ll lose some subscribers along the way.timerecord
That’s okay! According to MailerLite, unsubscribe rates across industries are around 0.24 percent.timerecord
And you don’t want uninterested subscribers because they can lead to:
lower open rates
emails reported as spam
bad deliverability
lower returns
If a subscriber wants to leave, it doesn’t matter. After all, our priorities and interests change all the time. Just ensure you make unsubscribing painless as this will keep you compliant with Google.
According to Google’s new email sender guidelines, customers should be able to unsubscribe with one click from February 2024. The unsubscribe link should also be visible in the email footer. If you’re using a hyperlink, ensure the link is big enough for people using mobile devices to click on it easily.
timerecord